Hi, I'm Sam — a mission-driven Product Designer, leader and systems thinker. A PNW native, I live in the woods just north of Seattle.

Sam who?

I've designed software used by millions at Microsoft and Zillow, shipped best-in-class 0-1 products at Axon, and worn many hats in the startup world.

Currently leading AI-first design efforts at Microsoft for experiences like Copilot Researcher and the M365 Companion Apps, I've also specialized in architecting and scaling Design Systems—work near and dear to my heart—first at Zillow Group, then at Varo Bank, and most recently within Microsoft's M365 Design Studio.